Thursday's Child has far to go...
2023- Gadigal Country | Sydney NSW
Photo & Video Production
Offering elevated everyday and occasionwear with a focus on quality design and fabrics for clients to cherish for years to come, Thursday’s Child is the story of womanhood, dedicated to providing women with versatile pieces that will allow her to feel confident and unrivalled at every event.
Spring / Summer 2025 Campaign
Working with the brand again for their Spring / Summer Campaign was wonderful. This time, the brief was to launch the collection online to the target audience of 22-35 year old women through imagery of the chaotic feminine.
Beginning with death, this story starts with a night out as Thursday’s Child is reborn; she is elegant, intuitive and powerful.
The visual style of the shoot exudes luxury and decadence through antique furniture, grunge makeup, layered jewellery and lace details to reflect chaos and rebirth of the brand through a new spring collection, inspired by tarot cards and aptly named ‘Memoir.’
We shot this campaign at Props Photo Studio in Marrickville, which provided an excellent space for the creative team (designer, models and assistant) to embrace our inner chaos and run wild amongst the sets to produce these ecommerce and fashion lifestyle stills as well as the campaign video.
Campaign Video